OUTSIDERS BY CHOICE™
We're driven by diverse passions – surfing, climbing, cycling, running, snowboarding, exploration and more. But we don’t label ourselves as just surfers, climbers, cyclists, runners or anything else. We’ve never fit neatly into boxes and we never will.
We have a deep connection to style, music, art, and culture. They are critical to who we are, part of our DNA. We immerse ourselves fully in all these worlds while striving to stay true to our authentic selves.
Being passionate about so much but identifying with so little is what makes us outsiders. This is why existing brands can never represent or resonate with us. Personally, we’ve never felt comfortable in them, so we started something new from scratch. For others who have chosen to exist apart, whether it's because of our appearance, style, or the diversity of our interests.
We create high quality products that can move in and between the activities we love without ever looking like sportswear or athleisure. Our products seek to serve without defining and to perform without being performance.
Ocean Rock Trail Mountain
This is Apart
Forming Community through Action, Art, Objects and Spaces
This is where our values come to life, where we put our ideals into acton. This isn’t just about tee shirts and apparel; our goal is to create transcendent work; from art to installations and even community spaces. Ultimately our goal is to create spaces where connection and community can flourish, hubs for activities like group rides, group runs, bouldering, art, learning, music and much more. This journey begins with what we know, simple objects, apparel and storytelling around the activities, people and communities we love.
Philosophy Applied
These are our core beliefs and they drive what we do here at Apart. Everything from our products to storytelling and spaces is based on sharing these ideas and what they have done for us and so many others.
